Advanced Digital Marketing Course

Course Description

Module 1: Introduction to Advanced Digital Marketing

• Overview of Digital Marketing Trends and Strategies
• Understanding Consumer Behavior in the Digital Era
• Role of AI and Automation in Digital Marketing
• Importance of Omnichannel Marketing

Module 2: Advanced SEO Techniques

• Technical SEO: Site Audits, Speed Optimization, and Mobile-First Indexing
• Keyword Research for Competitive Niches
• Advanced On-Page SEO: Schema Markup, Content Silos, and Internal Linking
• Advanced Off-Page SEO: Authority Building, Outreach, and Link Detoxing
• Voice Search Optimization
• Tools: SEMrush, Ahrefs, Screaming Frog, Google Search Console

Module 3: Pay-Per-Click (PPC) Advertising

• Advanced Google Ads Strategies: Bidding, Ad Extensions, and Campaign Optimization
• Retargeting and Remarketing Campaigns
• Creating High-Converting Landing Pages
• Programmatic Advertising and Real-Time Bidding (RTB)
• Managing Ad Campaigns on Bing, Amazon, and Other Platforms
• Tools: Google Ads Manager, Keyword Planner

Module 4: Social Media Marketing (SMM)

• Developing Advanced Social Media Strategies
• Social Media Analytics and KPI Tracking
• Creating Viral Campaigns
• Influencer Marketing: Selection, Outreach, and ROI
• Social Media Advertising on Facebook, Instagram, LinkedIn, and TikTok
• Tools: Hootsuite, Sprout Social, Buffer

Module 5: Content Marketing Mastery

• Advanced Content Strategy: Topic Clusters and Content Mapping
• Content Personalization and AI-Powered Content
• Video Marketing and Interactive Content Creation
• Blogging for Authority and Thought Leadership
• Podcasting for Brand Building
• Tools: Grammarly, Canva

Module 6: Email Marketing Automation

• Building Segmented Email Lists
• Designing High-Converting Email Campaigns
• Automated Email Workflows
• A/B Testing and Email Analytics
• Tools: Mailchimp